Face recognition technology was used to bar intruders in the Avenger Towers. Does it ring a bell? What was sci-fi yesterday, is a reality today. The most obvious application is security – the Forensics department identifying criminals, the Highway authorities identifying speeders, the Airport authorities recognizing fleeing convicts.
There are more fun applications too – Facebook allowing you to tag your pictures. Have businesses used these insights? Of course, yes. When you read these use-cases, you might get a ‘Aha’ moment
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Business Applications of face recognition technology
Face recognition attendance
1. It leaves no margin for error
The swipe not working, or the thumb not being recognized – which one are you used to? When you use an attendance system that doesn’t work at all times, you are allowing manual systems to take over. The manual system has to be synced back for the final tally. There is a scope for proxy as well as human error.
Face recognition attendance is practically 100% accurate and reliable. It leaves no room for parallel systems. Leading face-recognition technologies benchmark the system with the eyes. An employee may grow old or fashionable – it doesn’t matter. No facial or hair change can hamper its ability to recognize.
2. It is non-intrusive
Most attendance systems require a user action like placing their thumb on the keypad for identifying its geometry. Many may or may not want to part with this personal data and may find it unsecure. Users have shown less concerns with leaving their picture behind as it is easily accessible on social media or other public domains any way.
3. It is contactless
The user just passes by the hardware and the system completes the scan. With COVID, this is a necessity. Even otherwise, it reduces attendance time to one second and leads to zero queuing up outside the gates. Can you imagine the happiness score when an everyday chore becomes this convenient?
We’ve seen this work like charm in even organizations with fifty thousand employees. And that is not the benchmark – it can work with an unlimited database.
It is appalling to see large organizations leave important matters such as security to one man at the gate. While we don’t doubt his efficiency, it is definitely not fool proof. Here are top three reasons enterprises have moved to face recognition-based visitor management system.
1. It is as secure as it can get
With face recognition, anybody stepping in leaves a record in the system which can be back tracked or verified by anybody in the organization at a later date. Well, it is also real-time so large organizations can have multiple watchful eyes. Going to think of it, is there any other system that can leave breadcrumbs that lead back to the face of the visitor – the true identifier?
2. It leaves a good impression
Signing manual books or standing at the gate while the employee confirms appointment is definitely not pleasing. And imagine standing in a queue to make a pass! We’ve all been there and done that. We’ve cursed and we’ve left stamping our feet. Why would we want to leave visitors with such agony? A face-recognition based technology at the door speaks volumes about how progressive your organization is.
3. It is always-on
An enterprise never sleeps and is not on a holiday during weekends. You need systems to blacklist people, to send you notifications and to be vigilant. A face-recognition based system lets you manage visitors remotely and have an extra pair of eyes at the door. Again, there is no margin for error.
Face recognition technology is accessible
Back in the 60s when the technology was first identified, the computing power was too low to render quick results. In the 2002 Super Bowl, the experiment failed badly due to false criminal alarms. Today, we have left it all behind and have achieved exceptional accuracy and reliability.
It is not a privilege of multi-national organizations alone. It is affordable and accessible to even startups. It does not require any complex hardware as well. An organization deciding to implement it can start as early as yesterday with practically no barriers. It truly is the only way forward. Businesses that don’t adopt it run security risks and productivity losses.
This technology is becoming widespread – out of the movies into our very own premises. Are you game?