☐ N/A
☐ Auditing related to counting ad impressions to unique visitors, verifying positioning
and quality of ad impressions, and auditing compliance with this specification and
other standards
☑ Helping to ensure security and integrity to the extent the use of the consumer's
personal information is reasonably necessary and proportionate for these purposes
☑ Debugging to identify and repair errors that impair existing intended functionality.
☐ Short-term, transient use, including, but not limited to, non-personalized advertising
shown as part of a consumer's current interaction with the business, provided that the consumer's
personal information is not disclosed to another third party and is not used to build a profile
about the consumer or otherwise alter the consumer's experience outside the current interaction with the
business
☑ Performing services on behalf of the business, including maintaining or servicing accounts,
providing customer service, processing or fulfilling orders and transactions, verifying customer
information, processing payments, providing financing, providing analytic services, providing storage, or
providing similar services on behalf of the business.
☐ Providing advertising and marketing services, except for cross-context behavioral advertising,
to the consumer provided that, for the purpose
of advertising and marketing, a service provider or contractor shall not combine the personal information
of opted-out consumers that the
service provider or contractor receives from, or on behalf of, the business with personal information that
the service provider or contractor receives from, or on behalf of, another person or persons or collects
from its
own interaction with consumers.
☑ Undertaking internal research for technological development and demonstration.
☑ Undertaking activities to verify or maintain the quality or safety of a service or device that
is owned, manufactured, manufactured for, or controlled by the business, and to
improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for
or controlled by the business.
☑ To retain and employ another service provider or contractor as a subcontractor
where the subcontractor meets the requirements for a
service provider or contractor under CCPA.
☑ To build or improve the quality of the services it is providing to the business even if
this Business Purpose is not specified in the written
contract required by CCPA provided that Service Provider does not use the Customer Personal Data
to perform Services on behalf of another person.
☑ To prevent, detect, or investigate data security incidents or protect against
malicious, deceptive, fraudulent, or illegal activity, even if this Business Purpose is not
specified in the written contract.